Branding For Photographers: Matching Your Brand To Your Images

One of the things we love most here at is branding! In fact, if we had it our way, we'd just be releasing branding and welcome packets all day long (seriously!). Truth be told, branding is incredibly important for photographers. In fact, it's essential. Your brand isn't just a logo or a color, it's a communication about who you are and what you offer your clients. Your branding should reflect what style of images you take, how you edit them, and what kind of clients you'd like to attract. If you love vintage rustic barnyard weddings and want to photograph more of those, make design choices that communicate a vintage/rustic vibe. If you love taking clean photographs in urban spaces, a more minimal branding strategy may suit you best. One of our biggest pieces of advice for photographers:

Choose a design style that aligns with your photographs.

What's most important about your branding is not that you pick any certain style (modern minimal, vintage chic, floral, etc.) but that the design style is consistent with your images. If you like to take clean, modern photographs without a lot of background content and with simple compositions, a minimal design style will look great, as seen with these images in our Brand Set 01: Sans Welcome Packet (images by Brumley & Wells Photography):

If your images have more complex backgrounds, colors, or a vintage flair, choose a branding set and design products that communicate that image style. In this hand-painted holiday card set, these beautiful images (by Alyssa Morgan Photography) are a little more rustic to go along with the painted typography:

Note: Don't forget that your brand is more than just a logo or a welcome packet. It's everything you do, say, and put out there for your clients to see. Your brand consists of everything from a logo, welcome packet, and website header design down to the material of products you offer, card designs, layout styles, and so on. Once you have a consistent look and feel throughout your business, you'll be communicating the right message to attract the right kind of clients